Beginner Procurement Guide
Best Value Procurement Explained
Learn what best value procurement is, how Canadian governments evaluate bids beyond the lowest price, and how suppliers can position their proposals to win on value rather than cost.

Introduction
Many people assume government contracts always go to the lowest bidder. In reality, Canadian governments increasingly use "best value" procurement — a method that evaluates multiple factors beyond just price. This guide explains what best value procurement is, how it works, and how your business can win contracts by demonstrating superior value rather than just the lowest price.

What Is Best Value Procurement?
Best value procurement is a purchasing method where the buyer evaluates bids based on a combination of price and non-price factors. The goal is to get the best overall outcome, not just the cheapest option.
Non-price factors commonly evaluated:
- ✓Technical approach: Quality and feasibility of the proposed solution
- ✓Past performance: Experience delivering similar projects
- ✓Team qualifications: Expertise of key personnel
- ✓Innovation: Creative or value-added elements
- ✓Risk: Potential risks and mitigation strategies
- ✓Schedule: Ability to deliver on time
- ✓Social value: Indigenous participation, sustainability, diversity[/Checklist
]
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Diagram
Diagram Placeholder
Balance scale showing price on one side and non-price factors (quality, experience, innovation) on the other, with the buyer seeking the best overall balance
Pro Tip
Best value procurement is good news for suppliers who offer higher quality but cannot compete on price alone. It allows you to differentiate based on the value you provide.
Price vs Value: Key Differences
| Feature | Lowest Price | Best Value |
|---|---|---|
| Evaluation Basis | Only price | Price + multiple quality factors |
| Winner | Lowest compliant bid | Highest combined score |
| Supplier Focus | Lowest cost | Best overall solution |
| Best For | Standard goods, defined services | Complex services, consulting, IT |
| Risk | Higher risk of poor quality | Better quality outcomes |
| Innovation | Not incentivized | Incentivized and rewarded |
| Total Cost of Ownership | Not considered | Often considered |
NorthStar IT
NorthStar IT bid on a federal IT services RFP. Their price was 15% higher than the competitor, but their technical proposal scored significantly higher on methodology, past performance, and team qualifications. With a 70% technical / 30% price weighting, NorthStar won with a higher combined score.[/Example
]
How Best Value Evaluation Works
The best value evaluation process typically follows this structure:
1. **The RFP publishes evaluation criteria** with weights (e.g., Technical 70%, Price 30%).
2. **The technical evaluation team scores** each proposal against the technical criteria.
3. **The price is scored** based on the pricing formula (e.g., lowest price gets maximum points, others get proportional points).
4. **The combined score is calculated**: (Technical Score × Technical Weight) + (Price Score × Price Weight).
5. **The bidder with the highest combined score wins**.
Sample Evaluation
Bidder A: Technical Score 90/100 × 70% = 63 | Price Score 70/100 × 30% = 21 | Total = 84 Bidder B: Technical Score 70/100 × 70% = 49 | Price Score 100/100 × 30% = 30 | Total = 79 Bidder A wins despite having a higher price, because their technical superiority compensated.[/Example
]
How to Win on Value Rather Than Price
To succeed in best value procurement:
1. **Understand the weightings**: Know what matters most and focus your effort there.
2. **Differentiate your technical approach**: Show why your solution is superior.
3. **Provide compelling evidence**: Use case studies, client references, and quantifiable results.
4. **Demonstrate understanding**: Show deep understanding of the buyer's needs and context.
5. **Address total cost of ownership**: Show how your solution may cost less over the long term.
6. **Highlight social value**: If criteria include Indigenous participation or sustainability, address them explicitly.
- ✓Invest more effort in technical proposal than pricing if technical weight is higher
- ✓Use the compliance matrix approach to ensure every criterion is addressed
- ✓Provide specific examples, not generic statements
- ✓Quantify your claims where possible
- ✓Request debriefs to understand how your value proposition compared[/Checklist
]
Warning
Do not neglect price even when technical weight is high. An uncompetitive price can still cost you the contract, especially if technical scores are close.[/Warning
]
Summary
Best value procurement evaluates both price and non-price factors to achieve the best overall outcome. It is increasingly common in Canadian government procurement, especially for complex services. To win on value, understand the evaluation weightings, differentiate your technical approach, provide compelling evidence, and address all evaluation criteria explicitly. Use ContractFinder.ca to find opportunities where your value proposition can shine.
Frequently Asked Questions
What is best value procurement?
A procurement method that evaluates both price and non-price factors (quality, experience, innovation) to find the best overall solution.
How is best value different from lowest price?
Lowest price awards to the cheapest compliant bid. Best value considers multiple factors to find the best overall outcome.
What factors are evaluated in best value procurement?
Common factors include technical approach, past performance, team qualifications, innovation, risk, and social value.
Can a higher-priced bid win in best value procurement?
Yes, if the technical proposal scores significantly higher than lower-priced competitors.
How are technical and price scores combined?
Each bid's scores are multiplied by their weights (e.g., Technical 70%, Price 30%) and added together.
Is best value procurement fair?
Yes, when criteria are published in advance and applied consistently to all bidders.
How do I win in best value procurement?
Focus on your technical proposal, provide evidence, differentiate your solution, and address every evaluation criterion.
Is best value the same as cheapest price?
No. Best value may result in awarding to a higher-priced bid if the added value justifies the cost.
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